Performance Snapshot Reports

Skyword Performance Snapshot emails contain summary analytics on the performance of your content marketing program in the Skyword Platform. As a subscribed recipient, you receive the snapshot email on the third day of every month.

Performance Data

Your reports contain the metrics defined below for your content performance for the last month. Certain metrics also include the percent change over the previous month.

Note: Your program configuration determines the data source and categories of analytics you receive. Programs using the Google Analytics feature show data tracked by Google Analytics, while other programs use Skyword tracking. 
   Content Pageviews
The number of times a user viewed a page with content created in the Skyword Platform, regardless of session. The percent figure shows the change from the previous month's pageviews.
   

Content Items Published
The number of content items created in the Skyword Platform that were published for the first time. The content published metric is also shown in relation to the program’s publishing goal, the intended number of items published every month. (The example shows 108 items published out of the goal of 110 items.)

   

Social Shares
The number of times that content created in the Skyword Platform was shared on Facebook, Twitter, Google+, and LinkedIn. The percent figure shows the change from the previous month's social shares.

Goal Conversions from Content

The five Google Analytics goals that received the most completions when content created in the Skyword Platform served as landing pages. Each goal shows the total value of those completions.

  • Goal Completions: The number of times content created in the Skyword Platform  has contributed to the completion of a Google Analytics goal.
  • Goal Value: The monetary value assigned to the goal multiplied by the number of completions.
   

Direct channels
The amount of traffic from URLs typed directly into browsers or from bookmarked links. Shown in Google Analytics data only.

   

Self-Referral channels
The amount of traffic sent from any site that your program has specified as its own in Skyword. Shown in Skyword data only.

   

Search channels
The amount of traffic from major search engines.

 

   

Social channels
The amount of traffic from major social networking sites.

 

   

Other channels
The amount of traffic from all sites or sources that send referral information but don’t fall into standard channel categories.

    Search Pageviews
The number of 
pageviews for content created in the Skyword Platform that came from a search engine.The percent figure shows the change from the previous month's search pageviews. 
    Social Pageviews
The number of 
pageviews for content created in the Skyword Platform that came from a social network.The percent figure shows the change from the previous month's social pageviews. 
   

Pages/Session
The average number of pages viewed on a site when content created in the Skyword Platform serves as the landing page. The percent figure shows the change from the previous month's sessions. Shown in Google Analytics data only.
 

   

Sessions
The number of hits on content created in the Skyword Platform from unique users. The percent figure shows the change from the previous month's pages per session. Shown in Skyword data only. 

Top 5 Stories
The published content created in Skyword that received the most pageviews. You can click on the title of each story to see the published piece of content.

Additional Information 

 

  

View Skyword Analytics
The button at the bottom of the snapshot opens the Skyword Platform in your browser and, after you sign in, takes you to your program's Analytics page. 

If you don't have a Skyword account, contact your program's owner or support@skyword.com

 

Can't find your Performance Snapshot email? Ensure that it is never mislabeled as spam by adding snapshot@skyword.com to your contacts list.

Want to learn more about Skyword? Contact us:
Web: http://www.skyword.com/request-a-demo/
Phone: 1-855-SKYWORD
Email: learnmore@skyword.com

 

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